even more work
Created an collaborative reframing activation to align Fritz Hansen with a younger, design-centric demographic.
I created a ToV and approach benchmark attuned to their newly crafted brand platform.
Working with ADNUVO as senior copywriter to creating benchmark emotive & engaging copy as well as executional concepts within strict regulatory, and sub-brand guidelines.
Consulting the sustainable object makers during their launch. From infrastructure auditing and distributor engagement strategy to communications and content strategy consultancy.
Working with Adnuvo I worked on creative for their year long below-the-line their Always On campaign from the content videos, evoking ‘everyday indulgence’ through copy across their web and social content.