even more work
Created an collaborative reframing activation to align Fritz Hansen with a younger, design-centric demographic.
I created a ToV and approach benchmark attuned to their newly crafted brand platform.
Working with ADNUVO as senior copywriter to creating benchmark emotive & engaging copy as well as executional concepts within strict regulatory, and sub-brand guidelines.
Consulting the sustainable object makers during their launch. From infrastructure auditing and distributor engagement strategy to communications and content strategy consultancy.
Working with Adnuvo I worked on creative for their year long below-the-line their Always On campaign from the content videos, evoking ‘everyday indulgence’ through copy across their web and social content.
I worked as senior copywriter with Kontrapunkt clarifying the complexities of Bavarian Nordic’s new CDMO facility, crafting the core messaging ToV, platform and pillars while working alongside the senior art director to developing the expression across touchpoints.