I worked with Adnuvo as senior copywriter and creative to craft Lurpak’s global digital communication to be used by all markets, across all social channels and site iterations.
Together we created the benchmark platform of dynamic expression that runs throughout the entire brand from brand books, content kits, video ads, SoMe, web and hero video concepts as well as scripting the internal buy-in film and testing framework for Millward Brown.
See what we cooked up at www.lurpak.com
Social media concepts and edits, cutdowns and web versions created by Jean-Robert Saintil
One of hundreds of assets created for Lurpak.