Jean-Robert Saintil worked with Adnuvo for the past year as senior copywriter and creative to craft Lurpak’s top-down Always-On global digital communication to be used by all markets, across all social channels and site iterations.
Garnering over 36% of all social engagement across all Arla sub-brands YoY, we would say it’s a success. Crafting the copy, editing the social video content and creating the content kits from which all markets work. And it worked, with our work beating the TVC engagement results*
gstalt scripted internal film used to initiate buy-in to new strategy for all markets.